The Importance of Online Reputation Management for Brands
No matter how big and powerful the brand may be, without a strong online reputation , it will lose its competitive edge. A negative review can damage a brand’s image and reputation. For making any purchase, consumers search online for the product or service. If they find any negative feedback about the product or service, there are higher chances of them taking a step back. In today’s digital-centric world, maintaining an online presence is essential for brands to build trust, boost engagement, and maximise conversions. That’s why online reputation management for brands has become crucial. Today, consumers are more active and conscious about their shopping experience and the brands they interact with. They share their reviews or experiences on various social media platforms and review sites . There may be a mix of reviews, both positive and negative. Brands must focus on maintaining their online image. Failing to do this will ...